Senior Brand Manager

Empresa lider en Distribuição / Comércio a Grosso / Comércio a Retalho - Lisboa, Lisboa



Tipo contrato
Tempo indeterminado
Oferta aberta até


Senior Brand Manager
Número de vagas
Descrição da função

The incumbent oversees the Brands development (SOM, Volume, profitability, equity). A strong entrepreneurial attitude, behavior is needed meaning developing a detailed understanding of consumers and competition insight, identifying growth potential, propose adapted and timely recommendations and managing Brand's P&L with a strong ROI and KPIs mindset.

It must ensure from strategy to execution a perfect coordination with other depts. ensuring coherence with strategy, procedures and corporate guidelines respect, operational programs feasibility with a strong sense of anticipation and deadline respect (from products development to Sales cycles preparation).

  • Propose Portfolio & Communication Strategy to Management and obtain approval of yearly plan identifying needed resources;

  • Campaign strategy and planning from conception to launch: develop the programs to be implemented in the Market including activation, trade marketing & trade engagements initiatives, POSM;

  • Project management experience, with proven experience managing complex processes with various stakeholders and the ability to continuously adjust priorities along the way;

  • Work with external partners: capable to manage external agencies for creative delivery and materials production, ensuring full adherence to legislation & Internal procedures and Policies;

  • Coordinate with Sales the implementation of such programs at trade level in due time ensuring delivery of tools within pre-agreed deadlines;

  • Post campaign analysis and reporting main KPI's: Volume & SOM and alert management for any deviation proposing corrective measures;

  • Innovation - Be aware of the opportunities related to the digital environment.

Opportunity to join a leading company in its sector.
Ensure from strategy to execution a perfect coordination with other depts.


Titulação mínima
Experiência exigida
nenhum Anos
Não definido
Não definido
Não definido
Aptidões necessárias
  • Proficiency level of English & Portuguese (mandatory);
  • High standard of university degree (required) - MBA or equivalent educational background will be an advantage;
  • +8 years relevant experience in FMCG marketing, global & market experience;
  • Previous experience in on-line marketing and in database management tools will be an advantage;
  • Solid background in marketing (Brand portfolio management, pricing, trade/consumer channel strategy, creative flair, financial skills);
  • Strong planning skills for arranging marketing plans with vendors and for handling multiple projects at once;
  • Strong communication and Organizational skills.


Nome do empregador

Empresa lider en Distribuição / Comércio a Grosso / Comércio a Retalho

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